As the Tom Mickle Communications and Social Media Intern, I was responsible for recruiting and leading a 20-member student social media team to cover the College Football Playoff National Championship. I had the privilege of selecting some of the most talented student creatives from 20 different FBS schools across the country.

Fun Fact: Each team member represented a different school and was handpicked for their elite creative skills in photography, video, design, or social media management.

My responsibilities included producing, managing, and coordinating the student social team to capture all aspects of the National Championship Game and key surrounding events. We executed a comprehensive social media strategy to deliver high-quality content and keep fans informed and engaged throughout the weekend with highlight reels, photos, graphics, and live updates.